I'm Jemma, a 25 year old change manager living and working in central London.
Having grown up surrounded by fields full of livestock and crops; I took it for-granted how idyllic it was. I never once worried about where my food had come from, because I knew it came from one of the local farms having bought the meat from either the local butchery or direct from the farm itself and vegetables from the local, trusted greengrocer.
Since moving to London, I relished in the different types of supermarkets in the area which stocked a bewildering amount of foods from around the world. I needed to experiment with different flavours and I loved it! Until, I started to wonder where it actually came from, and so the search began and this blog has been formed.
I've found I'm interested in everything ethical - as cliche as that sounds. So the blog topics will range from agriculture, fashion, beauty and I'm sure many other areas too.