"Thought (formerly Braintree Clothing) is a contemporary sustainable clothing brand. Drawing inspiration from nature, vintage and the world around us; their collections are diverse, inspiring and unique. Having crafted thoughtfully designed clothing for over twenty years, they are now one of the UK’s leading sustainable fashion brands. Their commitment to the environment is woven into every garment and their fabrics include organic cotton, bamboo, rayon, Tencel, responsibly sourced wool and recycled polyester.
They work with some of the same factories they did when they first started and believe in growing business together. People and partners are important to them – they have a Code of Conduct and other policies that put them first. Everyone employed by Thought is treated with respect, paid a fair wage and free from any kind of discrimination – it really is a brand with a conscience."
For some reason, Thought has never been a brand I've ever considered; it's always just been overlooked. I was excited to see some brilliant pieces on their website recently, so I thought now is as good a time as any to give it a try.
I placed my first order online and it came the very next day, before noon - checkbox ticked for fast delivery!
It arrived in paper packaging - another checkbox ticked! With an added little beauty sample, that has me intrigued as I've not had chance to try that brand yet; Nourish London.
The first item is the Orian Tencel blouse made with 44% Tencel, 25% organic cotton, 31% rayon. The back is made from 97% organic cotton, 3% elastane... which is rather confusing. You'd expect to see a difference in the materials, but it just looks the same to me. I have to say I wasn't holding out much hope for this item, but in actual fact I really, really like it. The photos on the website don't do it justice - and I don't think mine are much better as the colour makes it quite tricky to photo.
Next, was the La Boudeuse Floral Shift dress. I was surprised they had so much stock left, as it is simply stunning for the summer. It's made from 100% Tencel, which is great sustainable fabric. It will be a firm favourite in my wardrobe for the season ahead.
I did, however, find it generous in size and was toying with the idea of exchanging for a small, but after another look in the mirror it is actually just right as it is shaped nicely.
Finally, I bought the Primervera Floral Floaty skirt, made from 100% Tencel. Now, I'm not sure about this skirt. It looks nice on, but I just can't put my finger on it. It might be that I almost always wear a pencil skirt to work everyday, so it feels different to what I'm used to - I think I'll hold on to it for a couple of days before making the decision whether to return.
I can say that I am overwhelmed by the quality of all three pieces; the first two were in the sale for a bargain price - I would say probably equivalent to Mango or Oasis prices. I'm just a bit annoyed I didn't buy more! I will certainly be keeping an eye on their website for some more purchases over the next couple of months.